Website design process
Our proven process allows GMA to build solid Internet solutions with flexibility to grow with your business. The best Web site solutions are born from a marriage of the client's knowledge of their business and GMA's Internet expertise and communication experience. As a client, you are our partner with input and control through each stage of our process.
Information Gathering
Great Teachers are Students First
First and foremost - we listen carefully. After introducing our project team members who will guide the process from start to finish, we learn about your current business processes, target markets, and competition. We review your products, services, current distribution channels, and marketing strategies. We discuss short and long term goals and objectives. We identify specific needs, discuss budgets, and project timelines.
Our meetings are short and informative. Examples and demonstrations help you understand our services and introduce the variety of applicable features that can be incorporated into a comprehensive, interactive Web site.
Strategic Planning
Failure to Plan is a Plan for Failure
Project objectives are the frame of reference for our design team. A target audience specific to the Internet is defined so that the site can be tailored to that audience. Content is analyzed and organized so that clear navigation can be designed into the site. Our vast experience allows us to anticipate and outline solutions to potential problems in advance. Our design team selects the technologies required to assemble a site that will effectively meet the defined objectives.
At the conclusion of this phase, we prepare a detailed written proposal that includes the following:
- A detailed analysis of design, marketing, and technical needs
- Prioritized needs in order of importance
- A timeline for efficient implementation
- Methods for overall project evaluation
- Projected maintenance and ongoing services
- A fixed price bid
We thoroughly review the proposal with you to ensure that it meets your defined objectives and falls within your budget. Once finalized, the proposal will serve as a blueprint for production.
Web Site Production
Attention to Details and Thorough Review
Clients are encouraged to view the Web site throughout its development. A directory is set up on our testing server for that purpose. Your feedback is incorporated immediately.
We adhere closely to the project timeline outlined in the proposal. Two formal reviews are scheduled, a first draft review and then a final draft review. Your site is thoroughly tested by our staff before final installation.
Launch & Promotion
Effective Marketing is the Key to Success
Once production is complete and our client's expectations have been fully satisfied, we begin the Web site launch and promotion. Prior to Web site installation, we prepare our clients through training, written documentation, and test simulations. We transfer any relevant knowledge from the production phase to our clients for future use.
After installation, GMA will use a combination of marketing strategies to encourage your audiences to visit the site. Search engine indexing, selected Internet advertising, conventional print media, and press releases can be used to generate interest and quality traffic to your Web site.
Maintenance & Support
A Long Term Relationship
Keeping a Web site up to date in both content and technology is vital to reaching and maintaining an audience. GMA uses a variety of measurement tools to ensure long term success. We monitor search engine placement, perform traffic analyses and facilitate smooth transfer of information in and out of the Web site. During this phase, we make recommendations on a continuing basis to meet your evolving needs.
Let GMA work with you to create your identity or help strengthen your brand.
