Pay for placement
- Guaranteed, qualified and immediate traffic from the top search engines.
Overture
As the largest pay-for-placement directory on the Internet, Overture.com has established partnerships with many of the larger search engines, portals and ISPs (e.g., Yahoo!, MSN, AltaVista, CNN.com, InfoSpace, Alltheweb).
Reaching almost 85% of all Internet users, these partnerships display Overture.com's highest bidders for keywords/phrases prominently on the first page of their own search results.
We have found that with proper keyword/phrase selection, these services can be very cost effective and efficient at generating high quality Web site traffic. However, as advertisers are in constant competition for the top spots, getting the most out of these services requires constant attention.
To ease this burden for our clients, Global Marketing Analysis, Inc manages the following aspects of setting up and monitoring your campaign:
Initial Research: Global Marketing Analysis, Inc will research the most relevant, localized and targeted keywords and phrases to bid on. The selection of the right keywords and phrases can mean the difference between a successful campaign and a campaign that does not get you the most for your investment.
Setup: We prepare effective titles and descriptions for all of your listings. We make sure that the titles and descriptions will pass Overture's strict editorial review process. We then coordinate the opening, funding and initial bid setting on your account.
Continual Monitoring: Using our proprietary bid management technology, all keyword bids will be continually monitored to ensure strategic and cost effective placement on all keywords within your budget.
Reports: Global Marketing Analysis, Inc will prepare comprehensive reports detailing the exact number of click-throughs that were generated from the campaign with details on how many click-throughs were driven from each relevant keyword and phrase.
Google
A portion of the Google Web site is devoted to a Pay per Click (Adwords Select) program, similar in concept to the Overture Pay for Placement model. More than 150 million times a day, people use Google to find what they're looking for. Google Adwords Select is an excellent choice to complement Overture for those clients looking to capture an even larger percentage of their online target market share.
Among those who have already joined Google's growing advertising network are America Online, Ask Jeeves, EarthLink, Netscape, CompuServe, AT&T Worldnet, and The New York Times, and Dealtime.
Global Marketing Analysis, Inc's Google campaign management services include:
Initial Research: Global Marketing Analysis, Inc will research the most relevant, localized and targeted keywords and phrases to bid on. Keywords for Google often differ than keywords for Overture so this research is vital to the campaign's success.
Setup: We prepare effective titles and descriptions for all of your listings. We make sure that the titles and descriptions will pass Google’s editorial review process. We then coordinate the opening, funding and initial bid setting on your account.
Continual Monitoring: To ease this burden for our clients we have developed a set of digital tools and internal processes that allow us to efficiently monitor and optimize your Google Pay Per Click Campaign.
Reports: Global Marketing Analysis, Inc will prepare comprehensive reports detailing the exact number of click-throughs that were generated from the campaign with details on how many click-throughs were driven from each relevant keyword and phrase.
Pay for Placement is highly effective and can be implemented quickly. Leverage Global Marketing Analysis, Inc's expertise in this area to drive qualified visitors to your Web site.
Let us drive targeted visitors to your Web site with our effective Search Engine Optimization services.
